Eight Basic Ad Techniques Notes Name:
EMOTIONAL appeals SELL!
1. Advertisers want to motivate you __.
2.
They __ to get your money.
3. US Census Bureau: Average family spends----. That’s --- a month ---!
4.
Are you aware of the __ basic ad techniques?
#1
– Association: ____
Examples: __
What’s the special kind of association technique that Geico
& others use?
___
___
#2
– Testimonial___
Examples: __
#3
– Bandwagon: ___
Examples: __
#4
– Plainfolks: __
Examples: __
#5
– Snob appeal: __
Examples: __
#6
– Sex appeal: __
Examples: __
#7
– Play on Fears: __
Examples__
#8–
Logical appeal: __
Examples: __
QUICK Group QUIZ
On YOUR OWN QUIZ
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ASSIGNMENT Name:
®Find an ad for each ad technique—all 8. (Look in the magazines, tear them out, label them, & staple them
behind this packet, or find online ads and paste them into your Evernote or
Word document.)
®Write at least one sentence that explains the ad and why it
fits that technique.
#1 – Association- Product name: __
Explanation:
#2 – Testimonial- Product name: _
Explanation:
#3 – Bandwagon- Product name: ___
Explanation: ____
#4 – Plainfolks- Product name: ____
Explanation: ____
#5 – Snob appeal - Product name: ___
Explanation: ____
#6 – Sex appeal- Product name: __
Explanation: _____
#7 – Play on Fears- Product name: ___
Explanation: ___
#8 – Logical appeal - Product name: _____
Explanation: ___
