Monday, March 25, 2013

8 Advertising Techniques & Assignment


Eight Basic Ad Techniques Notes     Name: 

EMOTIONAL appeals SELL!

           1.        Advertisers want to motivate you __.

           2.        They __ to get your money.

           3.        US Census Bureau: Average family spends----.  That’s --- a month ---!

           4.        Are you aware of the __ basic ad techniques?



#1 – Association: ____
Examples:   __
What’s the special kind of association technique that Geico & others use?
___
#2 – Testimonial___
Examples:   __

#3 – Bandwagon: ___
Examples:   __ 

#4 – Plainfolks: __
Examples:   __

#5 – Snob appeal: __
Examples:   __

#6 – Sex appeal: __
Examples:   __

#7 – Play on Fears: __
Examples__

#8– Logical appeal: __
Examples:   __



QUICK Group QUIZ

On YOUR OWN QUIZ
=====================================================================

ASSIGNMENT                 Name:

®Find an ad for each ad technique—all 8(Look in the magazines, tear them out, label them, & staple them behind this packet, or find online ads and paste them into your Evernote or Word document.)
®Write at least one sentence that explains the ad and why it fits that technique.

#1 – Association- Product name: __
Explanation:

#2 – Testimonial- Product name: _
Explanation:

#3 – Bandwagon- Product name: ___
Explanation: ____

#4 – Plainfolks- Product name: ____
Explanation: ____

#5 – Snob appeal - Product name: ___
Explanation: ____

#6 – Sex appeal- Product name: __
Explanation: _____

#7 – Play on Fears- Product name: ___
Explanation: ___

#8 – Logical appeal - Product name: _____
Explanation: ___



BIBLE LIT: DANIEL IN THE LION'S DEN


Daniel in the Lion's Den
Introduction

Daniel’s story takes place between 605 and 540 B.C. As a teenager, he was captured in Jerusalem and taken to Babylon. He was a slave in the court of King Nebuchadnezzar  In his lifetime, he would serve three kings and become a trusted adviser to all of them. 

Daniel was considered a prophet because the book he wrote contains detailed prophecy about the times following him and the coming of the Messiah and the end times described in the Book of Revelation.

Step I: Go to Bible Gateway and read The Message version (see link below) or use your own Bible to read the story of Daniel in the Lion's Dean. 

This story is about the prophet Daniel who has been taken captive to Babylon. As he grows older, he has found favor with the king, but he still has enemies. You'll find this story in the Book of Daniel, Chapter 6.

Go here to read it in The Message version at Bible Gateway. http://www.biblegateway.com/passage/?search=dan%206;&version=65;

Step 2: After you read the story, answer these questions:
1. Why are some people plotting against Daniel? 


2. Describe the character of Daniel. What kind of a person is he? (Write several sentences.)

3. What does Daniel get into trouble for doing? 


     Have you ever gotten into trouble for doing the RIGHT thing? If so, explain.

4. A colloquialism is an expression that is used by a particular culture to express an idea in a colorful way. For example, if I said, "You are pulling my leg," I really mean you are teasing me. Find 2 colloquialisms in The Message version of this story and write them down.

    a.

    b.


5. Look at the famous painting of Daniel in the Lion's Den by Rubens. Describe the facial expression of Daniel in this painting. What seems unusual about the den itself? You can view the painting here. http://www.abcgallery.com/R/rubens/rubens1.html



6.  What did Daniel, Ruth, and Esther have in common besides their ethnic background?  In other words, what was similar about their character?  Explain. 


Friday, March 22, 2013

REVIEW FOR LISTENING & VOICE TEST


REVIEW PUZZLE FOR TEST CH. 4 & 5                    Name:______

Rate Gap        Hearing          Listening        Pitch               Enjoyment     Long term
Articulation    Critical           Precision         Respiration    Short term      Rate
Resonators     Larynx           Write              Framing         Vocal cords    Information
Empathic        Diaphragm     Pause              Volume

1.  Concentrating on & interpreting sounds you hear.      (9 letters)
2.  One of the senses through which sound is received.   (7 letters)
3.  The difference between how fast someone speaks and how fast you can listen.  (2 words)
4.  Memory that is a sorting box .  (2 words)
5.  Permanent storage memory.   (2 words)  
6.  You are 6 to 8 times more likely to remember something if you ______ it.      (5 letters)
7.  Air passes over and through these to produce vibration and a loud sound.    (2 words)  
8.  The large band of muscle just below the rib cage that enables you to breathe.   (9 letters)  
9.   It involves using your tongue, teeth, hard and soft palate to enunciate.    (12 letters)
10. The “voice box” in your throat that contains your vocal chords.   (6 letters)
11.  The breathing process:  voice production begins with this.      (11 letters)
12.   How loud or soft your voice is.   (6 letters)
13. The highness or lowness of your voice on a musical scale.    (5 letters)
14.  Your throat, skull, sinuses, and chest cavity which amplify your voice.   (10 letters) 
15.  The silences a speaker uses between words, phrases, and sentences which add drama.     (5 letters)
16.  Pausing slightly before and after a word or phrase, to give it special emphasis.    (7 letters)
17.  The speed at which you speak.    (4 letters)
18.  Watching TV, listening to a CD is listening for   (9 letters)
19.  Listening to understand or relate to the feelings of others is ___  listening. (8 letters)
20.  Listening for the main ideas is listening for ___ (11 letters)
21.  Tuning an instrument is an example of  ___    listening. (9 letters)
22.  This level of listening involves evaluation and judgment of ideas.   __  listening.  (8 letters)

Wednesday, March 20, 2013

LITERARY ELEMENTS #4: WHEN THE LEGENDS DIE


Literary Elements #4   Chapter 22 – 27                     Name:
When the  Legends Die

1.  Read this passage. What are some things revealed about Red Dillon’s character?
Now we’re on my range.  Another couple of hours and we’ll be home. Some folks might not think it’s much to look at, but it’s a roof and a bed… I will say this, it don’t stink of sheep.” R87, W119

2. On page 87 Red, 119 White find a metaphor that Red Dillon calls Meo.  What does it mean?

3.  Find a simile for the San Juan River on p. 88 Red, 120 White?

Besides a simile, what other literary element is it?

4.  On page 88R, 120W find a colloquialism / idiom that means we are going to win lots of money off some people.

5. On p. 90 R, W 123 find a simile that refers to the first horse Tom rode out of the chute. 

6. On p. 88 R, W 120 there is a description of Meo: “The gnomish, leather-faced old Mexican with a hump on his shoulders put down his hoe and came to meet them.”  There are two implied metaphors here.  What are they? 

7. What would the hump on his shoulders probably indicate about Meo?
88 R, W 120 “The gnomish, leather-faced old Mexican with a hump on his shoulders put down his hoe and came to meet them.”

8. On page 89 R, 122 W, what does the metaphor “rough string” refer to?

9. On page 92 R, 125 W, Red Dillon tells Tom, “And when you get mad like that, don’t try to take it out on me.  Take it out on a horse, where you’ve got a chance to win.”  What does Dillon’s statement foreshadow?
 
10. On p.93R, 126W Red Dillon says, “I’m setting up the deadfall, and you’re riding the way I tell you to.”  The def’n of deadfall is a type of trap, used especially for catching large animals, in which a heavy weight falls to crush the prey.  What is the meaning of the metaphor DEADFALL in this story?
 
11. On p.99R, 134W, Tom is rides a horse in Aztec.  “He began to gouge and punish with his spurs…he shifted his eight, brought I down with every jump, punishing the horse.  He jerked viciously at the reins, giving an inch of slack, then snapping itback as though to break the horse’s neck…it lifted its head and there was a gush of blood from its mouth.”
Why does Tom ride the horse to its death?
 
12. On p.101 R, 138 W after riding the horse to death, Tom keeps on reliving what had happened and he gets physically ill.  Why do you think it was so hard for Tom to handle what he had just done?

What literary element is this?

13. On p.104R, 142W, find an example of foreshadowing that Meo says about Red Dillon.

14. On p.106R, 145W, Meo uses a metaphor to describe Tom’s life.  What does he compare Tom to?

15. On p.106R, 145W, Meo says, “Life is the boss.  We do what we can.  Then we are old.”  What do you think he mean by that statement? It reflects one of the themes of this book.

16. On p.111R, 153W, find a simile that refers to clothes on a clothesline.

17. On p.111R, 153W, what do you think the underlined word in this passage means?  “When they had eaten, Red appropriated the herder’s hat, and when the herder called him vile Spanish names, Red took the man’s rifle to the second hilltop …and jammed the muzzle down into the sod.”

18. On p.112R, 155W, find a simile that describes how Tom looks compared to the other riders.
What does the simile mean?

19. On p.113R, 156W, find a simile that describes what Tom felt as his leg was caught against a fence.

20. On p115R, 158W, what is the simile that refers to Red?

What do you think the word truculent means, based on the way it’s used here?

Monday, March 18, 2013

CHAPTER 5: VOICE


Chapter 5:  Voice QUESTIONS                           NAME:


  1.  When the diaphragm expands and the chest cavity is enlarged, what is created?

  2.  What is another name for the breathing process?

  3.  Breath control is important to good ________ control.

  4.  What sound does your voice make if you do not use your vocal chords?

  5.  When expelled air passes through the vocal chords, it makes sounds.  This stage of voice production is called _______________.

  6.  What four parts of your body make your voice resonate?

  7.  Define articulation.

  8.  What are the two kinds of articulators?  What is the difference between the two?


  9.  Name six weak qualities a voice can have that detract from the way it sounds to others.


 10.  Explain the difference between volume and intensity.


 11.  When a speaker varies his volume and intensity, what does this give to key words or phrases?

 12.  If as a beginning speaker, you prepared enough material for a five minutes speech, but it only lasts three minutes, what does this say about your rate of speaking?

 13.  What three things does pause add to a speech?

 14.  What  is the process called framing

 15.  What is pitch

 16.  What is another word for articulation? 

 17.  What are the four most common problems in articulation that are really quite easy to correct?



 18. Look at the sample on page 83.  Notice how the passage is marked, indicating pauses, intensity, volume, rate, etc.  Mark the passage on the back with those marks, indicating how you would read it aloud.



(see page 83)
A Sad Rat


                   Once there was a young rat named Arthur, who could never make up his mind.  Whenever the other rats asked him if he would like to go out with them, he would answer, “I don’t know.”  When they said,  “Would you like to stay at home?” he wouldn’t say yes or no either.  He would always resist making a choice. 
                   One day his aunt said to him, “Now, look here.  No one will ever care for you if you carry on like this.  You have no more mind than a blade of grass!”  The young rat Arthur just coughed and looked wise, as usual, but said nothing.
                   “Don’t you think so?” asked his aunt, stamping her feet, for she couldn’t bear to see the young rat so cold-blooded.  “I don’t know,” was all Arthur ever answered.  Then he would calmly walk off and think for an hour whether he should stay in his cool hole in the ground or go out and walk. 
                   One day, however, the young rat’s life changed forever.  It was the day Arthur met the farmer’s cat.  When Arthur spotted the cat, he couldn’t decide if he should run left or right or stay right where he was.  While he thought it over, the cat slowly crept closer and closer and closer, and then it suddenly gobbled him up!

Friday, March 15, 2013

READERS' THEATER CHORAL READINGS


Readers Theater Group Project
You are assigned to a group that will make a choral reading presentation of Shel Silverstein’s poetry.  If you don’t know what Readers’ Theater is, check out these links:

PREPARATION:
Choose a poem or poems to read.  If the poems are short, you need more than one. Decide who will read each line or word. 
Some lines/words should be read together as a chorus.  Some as solos.
Use lots of variety!  Keep us guessing and don’t be predictable.
Add actions or movements to your reading.  Remember to synchronize everything.

PRACTICE:
Practice!  Practice! Practice!
Read it over and over until it sounds like ONE VOICE!
NO awkward pauses!  No flub-ups.  Make it smooth!
Put excitement in your voices!  Be deliberate!  ARTICULATE! Don’t rush!

INTRODUCTION:
Someone must introduce the reading.
Example:  “We are reading ‘Peanut Butter Sandwich’ by Shel Silverstein.  It is about a king who loved peanut butter.’”
You need 2 intro’s for 2 poems.

GRADING:
You will receive a GROUP GRADE and an INDIVIDUAL grade!  The presentation is worth 50 points.  You will also receive up to 10 practice points.

PRESENTATION:  Grading (50 points)
__STAYED IN CHARACTER  (no talking before, no giggling, or extra comments during reading)
__HAD PREPARED INTRODUCTION (included author & title)
__USED GOOD ARTICULATION, INFLECTION & EXPRESSION (voices were  enthusiastic & clear)
__USED GOOD VOLUME (we could clearly hear every word)
__USED EFFECTIVE RATE & PAUSE  (read slowly & paused appropriately)
__CREATIVITY & ORIGINALITY & ACTIONS  (a variety of voices read in a creative arrangement, actions, costumes, etc.)
__OVERALL EFFECT (reading was entertaining & showed preparation) 

Monday, March 11, 2013

JOURNAL #4: VOICE


Journal Entry #4 - Voice        (Answer these in paragraph form, writing 8-10 sentences.)

1.  Do you like to read aloud in front of other people?  Why or why not?  Explain what you like or dislike about it.

2.  Evaluate your own public speaking voice. Think about your rate of speaking (speed), volume, intensity, articulation, and expression.  What do you think you could do to make it easier for others to hear you clearly and enjoy listening to you?