Preparing Your
Commercial Your Name:
Name of Product/Service: (Examples: Shamrock Cell Service, Handsome Hairspray,
etc.)
Slogan: (“Catchy phrase about your product that you repeat in your
commercial, ie. Handsome Hairspray Holds
and Holds in Heavy Weather)
Advertising Technique
You will use: (Association, Bandwagon, Snob appeal,
Plainfolks, Sex appeal, Play on Fear, Testimonial, or Logical appeal?)
Intended audience: (Who
is this product or service for? What
type of person or age group?)
Overview of commercial: Explain what you will do in your commercial.
Will there be a skit or demonstration showing how it works? If so, explain.
Will there be a skit or demonstration showing how it works? If so, explain.
Will you need a
helper or helpers? Explain.
Do you need the
SmartBoard to draw, illustrate, or show something?
Will you show us
your product? (If so, plan to make a new label for it.)
List 10 characteristics
of your Product/Service: Why
should we buy your product/service? What
makes your product/service better than others?
Is it stronger? Faster? Quieter?
More versatile? More
attractive? Offer better service? What does it cost? What can your product be used for? Where is
it located? Where can we buy it? What does the product/service offer—good
health? Safety? Freedom? Fun? Refreshment? Popularity? Etc. Tell us lots of good information about your
product or service!!
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Visual Aids: What will be on your PowerPont presentation
besides the name of your product or service and your slogan? Any pictures?
What items will you
need in order to do your commercial besides your PowerPoint?
Will you need a costume? If so, what will it be?
Will you need a costume? If so, what will it be?
Now,write your Script and include the
following:
1. Name of Product
or Service repeated at least 2-3 times.
2. Clearly state your SLOGAN at least once but twice is better.
3. As you describe the characteristics of your product/service, BE VERY PERSUASIVE! TALK US INTO WANTING IT! GET ENTHUSIASTIC!
4. Make sure your commercial is at least one minute long (250-300 words)
2. Clearly state your SLOGAN at least once but twice is better.
3. As you describe the characteristics of your product/service, BE VERY PERSUASIVE! TALK US INTO WANTING IT! GET ENTHUSIASTIC!
4. Make sure your commercial is at least one minute long (250-300 words)
